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tripliary
Inorganic growth · with ads

Domestic Explorer

One hundred quality domestic leads a month, every one held to a written standard.

Agencies selling Goa, Kerala, Kashmir, Rajasthan and the hills who want a predictable number of enquiries.

quality leads a month
100quality leads a month
ad platform, Meta
1ad platform, Meta
AI itineraries a month
10AI itineraries a month
Monthly

₹39,999 / mo

management fee · ad spend billed to you by Meta

Campaigns live in 5 to 7 days

3 campaign landing pages

Prices exclude 18% GST. Cancel monthly with 30 days notice.

Your sales team stops waiting for the phone to ring.
What you get

Every line, written down.

The complete list. If something is not written here, it is not in the plan, and we would rather tell you now.

The quality standard

  • 100 quality leads a month, the volume we plan campaigns and media budgets around
  • Quality means a name, a working phone number, a destination, a travel month and a budget band. Anything short of that is not delivered and is not counted
  • Any lead whose number does not connect after three attempts on three separate days is replaced free and does not count toward the month
  • Duplicates, bots and obvious junk are filtered out before delivery, not counted and then argued about at the end of the month
  • Leads delivered to WhatsApp, email and a live sheet within sixty seconds of submission

Ad channels

  • Meta, Facebook and Instagram, feed, reels and stories
  • A campaign per destination and a campaign per departure city
  • Lookalike and retargeting audiences built from your own enquiry data
  • Daily budget pacing so the month never front-loads and starves

Creative and landing pages

  • Eight ad creatives a month, statics, carousels and short-form video cuts
  • Three campaign landing pages, each matching the ad that sends traffic to it
  • Copy written per destination, not one headline recycled across all of them
  • Creative refreshed the moment frequency starts hurting cost per lead

Tripliary AI itineraries

  • Ten AI-generated, branded day-by-day itineraries a month
  • Built in under a minute from a destination, duration and budget
  • Sent as a link or PDF, so your reply lands while the lead is still warm

Tracking and reporting

  • Meta Pixel and Conversions API installed and verified
  • WhatsApp click and call tracking wired to the campaign that produced it
  • A monthly report and a call, leads, cost per lead, and which destinations paid
  • Lead-source tagging so you can see what actually became a booking
What gets built

3 campaign landing landing pages, listed.

Ads go to purpose-built landing pages, never your homepage. Each one matches its ad and does exactly one job: get the enquiry.

Campaign landing pages

3
  • Goa, 3N/4D beach package with fixed departures
  • Kashmir, 6N/7D honeymoon, priced from your departure city
  • Kerala, 4N backwaters and hills, family-first

Rotated in as seasons change

ongoing
  • Rajasthan for the winter season
  • Himachal and Ladakh for summer
  • Andaman for the long-weekend calendar

Page names above are examples from real builds. Yours are chosen in the Blueprint step, against the destinations and departure cities you actually sell.

How it compares

Beside the other two.

Domestic Explorer beside the other two with ads plans. If a row matters to you and it is a dash, that is the reason to move up, not a sales call.

How Domestic Explorer compares with the other inorganic growth plans
FeatureDomestic ExplorerInternational VoyagerElite & MICE Dominator
The offer
Price₹39,999 /mo₹1,74,999 /mo
Quality leads100 /mo220 /mo
Destinations focusIndia onlyEurope, luxury, corporate
Ad channelsMeta (FB/IG)Meta + Google + LinkedIn
Tripliary AI itineraries10 /moUnlimited
WhatsApp automationNot includedIncluded
What we build
Campaign landing pages3Unlimited
Ad creatives a month840
Creative refreshMonthlyWeekly
Corporate / MICE funnelNot includedIncluded
What happens to a lead
Lead deliveryWhatsApp, email, live sheet+ CRM sync and call routing
Automated follow-up sequencesNot includedIncluded
Lead scoringNot includedIncluded
Reporting
Conversion trackingMeta Pixel + CAPIFull-funnel, three platforms
Reporting cadenceMonthlyWeekly
Strategy callMonthlyFortnightly
Named account leadNot includedIncluded
The fine print
Ad spendBilled to you by MetaBilled to you by the platforms
Markup on media spend0%0%
Minimum commitment3 months3 months
  • All prices are in Indian Rupees and exclude 18% GST.
  • Ad spend is billed by Meta, Google and LinkedIn directly to you. We never mark it up.
  • Monthly lead volumes are the target we plan campaigns and media budgets around, not a contractual guarantee. What is contractual is the quality standard on every lead we do send.
  • Leads that fail the standard are replaced free and never counted toward your month.
  • Expect to budget ₹20,000 to ₹50,000 a month in media on Domestic Explorer, and more as you move up. That is paid to the platform, not to us.
  • A quality lead has a name, a working phone number, a destination and a travel window.
  • Ads plans run on a minimum three-month test, because one month of data proves nothing.
  • An organic plan is not required, but agencies running both convert paid leads noticeably better.
Questions

Before you commit.

We already have a website. Do we have to throw it away?

Not necessarily. In the Listen step we audit what you have. If the site is structurally sound we keep it and bolt the booking, WhatsApp and CRM layer on top. If it is slow, unindexed and not converting, rebuilding is usually cheaper than repairing, and we will show you the reasoning rather than just asserting it.

Who owns the website, the data and the accounts?

You do, from day one. The domain, hosting, code, content, customer data, Google and Meta ad accounts are all registered in your name. If you ever leave, you keep everything and we hand over credentials within 48 hours. There is no version of this where we hold your business hostage.

Our team is not technical. Can they actually use this?

That is the point. Adding a package, changing a price or updating departure dates is a form, not a code change. We run two training sessions at launch and record them for people who join later. If your team can use WhatsApp and Excel, they can use this.

How is this different from a ₹4,900 website?

A ₹4,900 website is five pages of text that sits there. It has no booking flow, no CRM, no follow-up automation, no payment collection and no one measuring whether it works. Launch alone is eleven written pages with your packages published, WhatsApp on every one of them and a verified Google profile. If all you need is an online business card, buy that instead. We would rather tell you than sell you something you do not need.

What is the difference between the with-ads and without-ads plans?

Without ads (organic) you buy an asset: a website, a booking engine, a CRM and an SEO and content engine that keep producing enquiries after you stop paying. It is slower to start and it compounds. With ads (inorganic) you buy demand: managed Meta, Google and LinkedIn campaigns against a monthly volume of quality leads, each held to a written standard. It works within days and it stops the day you stop spending. Most agencies eventually run both, the ads fill this month, the organic system makes next year cheaper.

Is the ad spend included in the with-ads plans?

No, and be suspicious of anyone who says it is. Meta, Google and LinkedIn bill you directly for media, in your own ad accounts, and we never mark it up by a rupee. Our monthly fee covers strategy, creative, landing pages, campaign management, automation and reporting. Budget for media on top of the plan fee.

Start with Domestic Explorer

Campaigns live in 5 to 7 days. Then it's live.

Tell us what you sell and where your enquiries come from today. If Domestic Explorer is more than you need, we will say so on the call.

No deck, no obligation. We reply within one business day.