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tripliary
Inorganic growth · with ads

Buy the demandthis month.

Managed Meta, Google and LinkedIn campaigns against a monthly volume of quality leads, every one of them held to a written standard. You pay us to run it; the platforms bill you for the media directly.

quality leads a month
100+quality leads a month
from kick-off to campaigns live
5 to 7 daysfrom kick-off to campaigns live
markup on media spend, ever
0%markup on media spend, ever
Is this you?

Pick this route if

Quality leads, to a written standard, from the month campaigns go live.

  • 01You have departures to fill and a sales team sitting idle
  • 02You have a media budget and want enquiries this month, not next quarter
  • 03You are opening a new destination and need volume to test it fast
And when it isn't

If nobody on your side can answer a lead within an hour, do not buy this yet. Paid leads go cold faster than any other kind, fix the follow-up first with an organic plan.

Look at organic growth
The three plans

Three steps, each one complete.

Start where you are and move up when the numbers say you should, not because we told you to. Every plan below has its own page with the full list.

A flat monthly management fee. Ad spend is billed to you by the platform at cost.

01

Domestic Explorer

Fill your India departures, every month

Monthly

₹39,999 / mo

management fee · ad spend billed to you by Meta

Campaigns live in 5 to 7 days

quality leads a month
100quality leads a month
ad platform, Meta
1ad platform, Meta
AI itineraries a month
10AI itineraries a month

Agencies selling Goa, Kerala, Kashmir, Rajasthan and the hills who want a predictable number of enquiries.

  • 100 quality leads a month, to a written standard
  • India-only destination focus, city by city
  • Meta ads, Facebook and Instagram
  • 10 Tripliary AI itineraries a month
  • Ad spend billed to you by Meta directly, never marked up
02Our recommendation

International Voyager

Sell outbound, at outbound margins

Monthly

₹84,999 / mo

management fee · ad spend billed to you by Meta and Google

Campaigns live in 5 to 7 days

quality leads a month
150quality leads a month
ad platforms, Meta, Google
2ad platforms, Meta, Google
AI itineraries a month
30AI itineraries a month

Agencies pushing Dubai, South-East Asia and the short-haul international circuit who want volume with better ticket sizes.

Everything in Domestic Explorer, plus:

  • 150 quality leads a month, to a written standard
  • Dubai, South-East Asia and the outbound short-haul circuit
  • Meta plus Google Ads, intent and discovery together
  • WhatsApp automation working every lead automatically
  • 30 Tripliary AI itineraries a month
03

Elite & MICE Dominator

Europe, luxury and corporate, at scale

Monthly

₹1,74,999 / mo

management fee · ad spend billed to you by Meta, Google and LinkedIn

Campaigns live in 5 to 7 days

quality leads a month
220quality leads a month
ad platforms, plus LinkedIn
3ad platforms, plus LinkedIn
AI itineraries a month
AI itineraries a month

Agencies chasing Europe, luxury honeymoons and corporate MICE business, where one closed deal pays for the quarter.

Everything in International Voyager, plus:

  • 220 quality leads a month, to a written standard
  • Europe, luxury and corporate MICE focus
  • Meta, Google and LinkedIn, including B2B decision-makers
  • Unlimited Tripliary AI itineraries
  • WhatsApp automation plus CRM sync and call routing
  • All prices are in Indian Rupees and exclude 18% GST.
  • Ad spend is billed by Meta, Google and LinkedIn directly to you. We never mark it up.
  • Monthly lead volumes are the target we plan campaigns and media budgets around, not a contractual guarantee. What is contractual is the quality standard on every lead we do send.
  • Leads that fail the standard are replaced free and never counted toward your month.
  • Expect to budget ₹20,000 to ₹50,000 a month in media on Domestic Explorer, and more as you move up. That is paid to the platform, not to us.
  • A quality lead has a name, a working phone number, a destination and a travel window.
  • Ads plans run on a minimum three-month test, because one month of data proves nothing.
  • An organic plan is not required, but agencies running both convert paid leads noticeably better.
Line by line

The whole thing, compared.

Every difference between the three with ads plans, with nothing hidden behind an asterisk.

Feature comparison of the three inorganic growth plans
FeatureDomestic ExplorerInternational VoyagerElite & MICE Dominator
The offer
Price₹39,999 /mo₹1,74,999 /mo
Quality leads100 /mo220 /mo
Destinations focusIndia onlyEurope, luxury, corporate
Ad channelsMeta (FB/IG)Meta + Google + LinkedIn
Tripliary AI itineraries10 /moUnlimited
WhatsApp automationNot includedIncluded
What we build
Campaign landing pages3Unlimited
Ad creatives a month840
Creative refreshMonthlyWeekly
Corporate / MICE funnelNot includedIncluded
What happens to a lead
Lead deliveryWhatsApp, email, live sheet+ CRM sync and call routing
Automated follow-up sequencesNot includedIncluded
Lead scoringNot includedIncluded
Reporting
Conversion trackingMeta Pixel + CAPIFull-funnel, three platforms
Reporting cadenceMonthlyWeekly
Strategy callMonthlyFortnightly
Named account leadNot includedIncluded
The fine print
Ad spendBilled to you by MetaBilled to you by the platforms
Markup on media spend0%0%
Minimum commitment3 months3 months
Questions

What agencies ask about with ads.

We already have a website. Do we have to throw it away?

Not necessarily. In the Listen step we audit what you have. If the site is structurally sound we keep it and bolt the booking, WhatsApp and CRM layer on top. If it is slow, unindexed and not converting, rebuilding is usually cheaper than repairing, and we will show you the reasoning rather than just asserting it.

Who owns the website, the data and the accounts?

You do, from day one. The domain, hosting, code, content, customer data, Google and Meta ad accounts are all registered in your name. If you ever leave, you keep everything and we hand over credentials within 48 hours. There is no version of this where we hold your business hostage.

Our team is not technical. Can they actually use this?

That is the point. Adding a package, changing a price or updating departure dates is a form, not a code change. We run two training sessions at launch and record them for people who join later. If your team can use WhatsApp and Excel, they can use this.

How is this different from a ₹4,900 website?

A ₹4,900 website is five pages of text that sits there. It has no booking flow, no CRM, no follow-up automation, no payment collection and no one measuring whether it works. Launch alone is eleven written pages with your packages published, WhatsApp on every one of them and a verified Google profile. If all you need is an online business card, buy that instead. We would rather tell you than sell you something you do not need.

What is the difference between the with-ads and without-ads plans?

Without ads (organic) you buy an asset: a website, a booking engine, a CRM and an SEO and content engine that keep producing enquiries after you stop paying. It is slower to start and it compounds. With ads (inorganic) you buy demand: managed Meta, Google and LinkedIn campaigns against a monthly volume of quality leads, each held to a written standard. It works within days and it stops the day you stop spending. Most agencies eventually run both, the ads fill this month, the organic system makes next year cheaper.

Is the ad spend included in the with-ads plans?

No, and be suspicious of anyone who says it is. Meta, Google and LinkedIn bill you directly for media, in your own ad accounts, and we never mark it up by a rupee. Our monthly fee covers strategy, creative, landing pages, campaign management, automation and reporting. Budget for media on top of the plan fee.

What exactly is a quality lead?

A name, a working phone number, a destination and a travel month, plus a budget band wherever the form captures one. Anything short of that is not delivered to you and is not counted. Any lead whose number does not connect after three attempts on three separate days is replaced free. Duplicates, bots and obvious junk are filtered out before they reach you, rather than counted and then argued about at the end of the month. The monthly volume on each plan is the target we build campaigns and media budgets around. What we put in writing is the standard of every lead we send, because a hundred leads nobody can reach is worth less than thirty that answer the phone.

What if we want to stop?

Monthly plans are month-to-month with 30 days notice. No exit fee, no penalty clause. The setup fee covers work already delivered, so it is not refundable once we have built the thing, but nothing recurring continues after your notice period.

Do you work with agencies outside our city?

Yes. Everything from the Listen call to training runs remotely, and most of our work is with agencies we have never met in person. Local SEO still works city by city. We just need to know which cities you actually want to sell into.

How quickly will we see results?

Enquiry capture improves the week you launch, because the leaks close immediately. Paid ads produce leads within days. SEO is the slow one, expect meaningful movement from month three and compounding from month six. Anyone promising page one in 30 days is either lying or bidding on your own brand name.

Still weighing this against without ads? Message us on WhatsApp and describe your setup. We'll tell you which, even if it's the cheaper one.

Next step

Published prices. Honest recommendations.

Tell us what you sell and where your enquiries come from today. We'll tell you which of these three fits, and whether without ads would be the better place to start.

No deck, no obligation. We reply within one business day.